AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Estonia: Q1 2025
Explore the performance trends of the top social apps in Estonia during Q1 2025, with insights into downloads and revenue from Sensor Tower.
In the first quarter of 2025, Estonia saw significant performance trends among the top social apps on a unified platform, with data provided by Sensor Tower.
TikTok - Videos, Shop & LIVE experienced a steady revenue pattern, peaking at approximately $25.5K in early February. Weekly downloads showed a gradual decline, starting at 2.3K in the first week of January and decreasing to about 1.3K by the end of March.
Threads maintained a consistent download rate, beginning the quarter with 2.5K and ending with 1.8K downloads weekly. Revenue data was unavailable for this app.
Instagram showed a decline in both revenue and downloads. Revenue started at $2.5K, dropping to $1.3K by the end of the quarter, while downloads fell from 1.4K to 735.
小红书 — 你的生活兴趣社区 had a notable spike in downloads mid-January at 9.8K, before stabilizing around 100 weekly downloads. Revenue remained minimal throughout the quarter.
Facebook saw a slight fluctuation in revenue, starting at $443 and peaking at $750 in early January. Downloads were consistent, beginning at 1.1K and slightly decreasing to 753 by the end of March.
For more detailed insights and data, visit Sensor Tower's platform.
